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Résumé

Bridging GenZs for sustainable, community-based fashion consumption

UX design, mobile interface, social UX

􀄪 More projects

About

Archive

Résumé

Bridging GenZs for sustainable, community-based fashion consumption

UX design, mobile interface, social UX

􀄪 More projects

About

Archive

Résumé

Bridging GenZs for sustainable, community-based fashion consumption

UX design, mobile interface, social UX

Overview

Overview

SWAPH. is a mobile app that allows the young generation to explore numerous fashion styles and find their community. It matches two individuals through renting or trading with each other’s clothing items. The platform targets a much desired yet unexplored market: a sharing economy platform for the self-identity seeking, sustainability caring Gen Z demographic.

SWAPH. is a mobile app that allows the young generation to explore numerous fashion styles and find their community. It matches two individuals through renting or trading with each other’s clothing items. The platform targets a much desired yet unexplored market: a sharing economy platform for the self-identity seeking, sustainability caring Gen Z demographic.

Overview

Time
6 weeks

My role
End to end research and design

Tool
Figma

Advisor
Gregory Siegal, Spencer Schimel

Challenge

How might we create a fashion platform reflecting Generation Z's unique needs?

Solution

A sharing economy platform bridging individuals to connect with their style tribes and explore various styles by renting or exchanging clothing items.

Research

Learning Gen Z's thoughts and behavior on fashion consumption.

Method:
12 responses from user surveys
Secondary research to discover quantitive information
Competitor analysis of fashion platform & second-hand marketplaces

Research

Key Insights

Vintage fashion is their primary choice. 􀁌

Vintage fashion is their primary choice. 􀁌

Key Insights

Style tribes: fashion is Gen Z's  tool to find their self-identity and community.􀁌

Style tribes: fashion is Gen Z's  tool to find their self-identity and community.􀁌

Design
Main features


Onboarding 1:
My Size Finder

Users can find their in-app standard size during onboarding by putting height and weight and selecting upper and lower body shapes. It helps build trust and prevent possible size disputes in exchanges. 


Onboarding 2:
Style Questionaries

Users select images and style tribes that reflect their taste to be matched with people sharing those similar fashion interests.


Browse and Match:
Multi-Directional Swipe Iterations

Users can swipe right to match and swipe left to see the next person. Swiping down once allows users to see the second profile photo, and swiping down twice let users to enter the full profile screen, which includes exchangeable items, looks, and reviews.

Messaging:
Facilitating Personal Connections


Messaging:
Facilitating Personal Connections

The chat feature includes pre-set messages to help users initiate a conversation. Once users discuss what and how they want to conduct the swap, they can systemically solidify the transaction by using the Set Swap Detail feature.


Set Swap Details:
Facilitating Swap Confirmation

Set Swap Details:
Facilitating Swap Confirmation

Users can ensure the transaction details discussed in the chat are the final agreement between the two by setting swaph details.

ⓒ 2023 Junhyung Cho

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