Fashion isn't just about personal presentation for the younger generation - it's their favorite entertainment, a tool for self-discovery, and a way to build community. SWAPH helps them discover fashion styles and connect with like-minded individuals by matching them for clothing rentals and trades. The platform explores a much-desired yet unexplored market: a sharing economy platform for Gen Zs seeking self-identity through fashion in a sustainable way.
Time
6 weeks
My role
End to end research and design
Tool
Figma
Advisor
Gregory Siegal, Spencer Schimel
Genz's
Fashion consumption
Characteristics
Key Insights
Design
Main features
Onboarding 1:
My Size Finder
Users can find their in-app standard size during onboarding by putting height and weight and selecting upper and lower body shapes. It helps build trust and prevent possible size disputes in exchanges.
Onboarding 2:
Style Questionaries
Users select images and style tribes that reflect their taste to be matched with people sharing those similar fashion interests.
Browse and Match:
Multi-Directional Swipe Iterations
Users can swipe right to match and swipe left to see the next person. Swiping down once allows users to see the second profile photo, and swiping down twice let users to enter the full profile screen, which includes exchangeable items, looks, and reviews.
The chat feature includes pre-set messages to help users initiate a conversation. Once users discuss what and how they want to conduct the swap, they can systemically solidify the transaction by using the Set Swap Detail feature.
Users can ensure the transaction details discussed in the chat are the final agreement between the two by setting swaph details.
