􀄪 More projects

About

Résumé

Bellini, Guide to better living

PROTOTYPING | Web Design, Prototyping, E-commerce

􀄪 More projects

About

Résumé

Bellini, Guide to better living

PROTOTYPING | Web Design, Prototyping, E-commerce

􀄪 More projects

About

Résumé

Bellini, Guide to better living

PROTOTYPING | Web Design, Prototyping, E-commerce

Overview

Overview

I designed a responsive mobile and web e-commerce experience for Bellini, the online destination for vintage designer furniture. Through unconventional UX patterns and UI choices, I created an elevated and unique experience that fits in the brand’s context while still maintaining usability and a seamless user flow.

Overview

Time
4 weeks

MY role
End to end design

Tool
Figma

ADVISORS
Gregory Siegal, Spencer Schimel

Home & Menu

In order to differentiate multiple information on homepage, I chose to apply three different forms of design languages; A full bleed image with CTA on top, a carousel, and a ranking with numbering.

Browse & Filter

Users have two options to browse the products ; Clean View and Set up View. I adopted a grid with strong stroke UI and a clear hierarchy system to create an easy navigation. For filter, each section was crafted with a different design language such as different shapes of checkboxes.

Product detail page
& cart

Product detail page & cart

Product detail page & cart

Since the same designed furniture’s price can be various based on its production year, I added options to select it. Also the product options and feedback state are designed as pop ups.

Checkout

Each step’s screen shows limited options and leads users make fast decisions. Yet, it provides an option to go back to the previous step and edit by an accordion.

Streamlining EDF's recruitment process to scale up􀄫

Streamlining EDF's recruitment process to scale up􀄫

ⓒ 2024Junhyung Cho

Email

Linkedin